OYATO, in the Yoruba language means a person, place or thing that is different. We are a womenswear label committed to enhancing the overall look of a woman, starting with their wardrobe. We design for the woman who celebrates her individuality, without apology.
Growing up Nigerian in America gave Odunayo Adeoye all the know how on being the odd one out. Early on she learned what made her different didn't have to be a negative.So she took her love for art + fashion mixed it in with her African culture to bring out something positive.
To further immerse herself into fashion, Odunayo graduated with a degree in Apparel Design then went on to secure an internship with Tracy Reese.while studying for her second degree in International Trade + Marketing from the Fashion Institute of Technology. With the knowledge acquired from her formal education, the internship and fashion related work experience she started OYATO in 2007.
We have grown tremendously, from creating bespoke gowns for clients in an attic, to showcasing collections on runways across the US + abroad, to dressing some of heavy hitters in the entertainment industry. However, opening up this online shop for you, our customers, to shop with us has been our biggest accomplishment to date. That, plus producing garments in the heart of Nigeria, an absolute dream of ours!
There is so much more ground to cover + all we ask is that you follow us along the journey!